Candy Goals:  

What is it about candy? Take a minute to think about your last trip to the supermarket. From the second you walked through the door to the time you left - sugary sweets tempt you nearly every step of the way. Each colorful candy display helps mark the passing of time and puts parameters around when we start thinking about celebrations and holidays…there’s the jelly beans in Spring, candy corn for Halloween and candy canes to remind you it’s time to start shopping for the holiday season. Perhaps you can’t resist impulse buying your favorite treats while waiting in the check out line.  Then, if you’re a parent, you know just how effective candy is at bribing your kids into giving you a little peace and quiet during the car ride home. Whether it’s a tasty afternoon pick-me-up, a late night splurge or a discipline tool, our society LOVES candy! According to the National Candy Association:

• 78% of all adults believe it is perfectly fine to occasionally treat with chocolate or candy. 
• Most people in the U.S. enjoy chocolate and candy 2-3x per week.
• 3 out of 4 Americans say that emotional well-being and physical health are interconnected.
  

Unfortunately, the impact traditional candy has on our body is cause for concern. These sweets filled with sugar, preservatives and junk ingredients can affect our energy level, mood and physical health in significant and destructive ways.

The good news is, the better-for-you food movement has been steadily increasing in popularity among health-conscious candy fans. While Small Wins is not the first company to craft low-sugar candy, creating a sweets brand from the ground up has allowed us to combine the flavor and textures we love - using ingredients we trust. Here’s the low-down of what makes our products stand out to support overall health and wellness, making it the ideal treat for candyheads of all ages.

Low sugar. Each pack of our gummy candy has five grams of sugar or less. We’ve drastically reduced the sugar and carb content compared to the conventional gummy candy brands, without compromising on flavor! 

Plant-based & Vegan. Small Wins gummies are free from gelatin and other animal by-products, using only plant-based ingredients that are better for you and the environment. 

Organic and Non-GMO ingredients  Most of our ingredients are organic, including organic tapioca fiber, organic allulose and organic IMO, organic flavors and colors. All of our ingredients are Non-GMO and we are in the process of obtaining Non-GMO verification.   

Allergy-friendly. For anyone who wants to steer clear of gluten, peanuts, tree nuts, dairy, casein, soy, egg - this is the gummy for you. 

All Natural Sweeteners We’ve chosen high quality allulose and monkfruit, along with natural fruit juices to add sweetness and bold flavor to our products. Allulose is a sweetener found in natural foods, such as figs and raisins. While it tastes like sugar, it’s not metabolized by your body and therefore won’t impact your blood sugar the way typical sweeteners and sugars do. We never use artificial sweeteners such as sucralose, saccharin, aspartame, acesulfame potassium, and neotame in our products. 

High in Fiber. Each pack of gummies contains added fiber to promote a healthy digestive system. 

NO artificial colors or flavors.  To give our fruity characters their bold look and taste, we’ve introduced natural colors and flavors using organic fruit and vegetable juices, turmeric, lime and spirulina extract. We never use artificial flavors or colors in our products.

Fruity, Fun Shapes. Each gummy flavor has a unique, fun, fruity shape - watermelon-lime, green apple, peach and strawberry. Easy to hold and deliciously chewy, every bite-sized shape will put a smile on your face. 

Low Calorie.  Our products are naturally low in calories compared to conventionally sweetened products. 

Keto-Friendly.  Although we are not keto certified, our products are a great way to lower your net carb intake and still enjoy an occasional sweet treat. 

Organic Cane Sugar. Our gummies contain a small amount of sugar. Based on many taste-tests and feedback, we listened to our consumers and it was clear that by keeping a small amount of sugar, we ramped up the flavor factor just enough for customers to keep coming back for our healthier gummies while resisting the sugar-filled options! 

Citric acid. Our citric acid is derived from Non-GMO sources and is used to balance the sweetness in our candy. Citric acid is naturally found in citrus fruits like limes and lemons, giving them their tartness. We use citric acid to balance the flavor of our products to add a sour, slightly refreshing burst of flavor that’s like a party in your mouth. 

As a wellness-focused food company, we encourage you to choose better-for-you options for yourself and your loved ones - eat candy and care about your health! Click the shop tab to purchase yours today. 

And, let us know what you think - the sweet and the sour! We’re here for it. Send your questions and comments to: hello@enjoysmallwins.com