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What Candy Does Jayson Tatum Actually Eat? (And Why He Made His Own)
- 03 June, 2025
- Anthony Grosso
Yes - NBA Champion Jayson Tatum eats candy. But not just any candy. He co-created his own: Small Wins - a low-sugar, clean-ingredient candy brand made for kids, athletes, and anyone who wants real flavor without the junk.
As a dad and pro athlete, Jayson was tired of seeing shelves full of candy packed with artificial ingredients, hard-to-digest sweeteners, and long words no one can pronounce. So, he teamed up to launch a better option - one that fits his lifestyle on and off the court.
🏀 From NBA Superstar to Candy Creator
For years, Jayson Tatum had to avoid traditional candy while training - the sugar spikes, crashes, and bloating just didn’t work for an elite athlete. But as a parent, he faced the same problem off the court: most candy didn’t sit well with his son either. Between the sugar highs, weird ingredients, and mile-long labels, the options just weren’t built for people who actually care about what they put in their bodies. That’s what led to Small Wins - a clean, better-for-you candy made to taste amazing and skip the junk.
That’s where Small Wins came in - a brand built around:
- Zero sugar lollipops (aka suckers)
- Low-sugar gummies - 4g of sugar in our Classic flavors, 5g in our Sour flavors
- No artificial colors or flavors
- Sweetened with a blend of real fruit, monk fruit, and stevia
- A taste profile that actually feels like candy
- All in fun, bold flavors kids love and athletes trust
Now, it’s not just his son’s go-to - it’s a locker room favorite.
🍓 Sweet, But Smarter
Small Wins offers two better-for-you candy formats:
1. Gummies (50g bags):
- 4g of sugar in Classic flavors like Strawberry, Peach, and Mixed Classic
- 5g of sugar in Sour flavors like Watermelon Lime, Green Apple, and Mixed Sour
- Made with natural fruit and naturally derived sweeteners
2. Suckers (Lollipops):
- 0g sugar
- Naturally flavored and colored, with no aftertaste
- The ultimate clean-label candy
Some better-for-you candies rely heavily on sugar alcohols or artificial alternatives. Small Wins doesn’t. Our sweeteners are carefully chosen to be kid-friendly, gut-friendly, and athlete-approved - no crash, no compromise.
🙌 Built for More Than Just Athletes
This isn’t just a candy for NBA players. It’s built for:
- Parents who want to feel good about saying “yes” to sweets
- Kids who love flavor and fun
- Teens who care about what goes into their body
- Coaches, trainers, and athletes who need snacks without the crash
Tatum’s influence helped shape the brand, but Small Wins is growing into a movement, one that says “its Candy, dude! without the junk!”
✅ Final Word: What Candy Does Jayson Tatum Eat?
The answer: Small Wins.
He made it himself - for his son, for his teammates, and now for you.
👉 Try the candy Jayson Tatum created - and see why it’s the future of better-for-you sweets.
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