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The Post-Practice Candy Parents Actually Trust at CVS
- 04 June, 2025
- Anthony Grosso
🏀 A Candy Brand Built by a Dad - Not a Boardroom
Most candy brands are cooked up in corporate labs. Small Wins started somewhere different — in the life of NBA superstar Jayson Tatum, who wanted something better for his son, Deuce. He didn’t just put his name on a product. He built it from scratch with real ingredients, bold flavors, and no junk.
The result? A clean-label, low-sugar candy made for everyday wins — from a tough math test to a hard-fought practice. It’s candy that lets kids celebrate without the sugar crash, and parents breathe easy knowing what’s inside.
đź›’ Small Wins Is Now at CVS - Right Up Front
Until now, Small Wins was mostly a hidden gem online. But this summer, it hit shelves in a big way — landing at the front of CVS stores across the country.
No need to dig through the candy aisle. No need to wait for shipping. It’s right where parents and kids are already grabbing snacks, drinks, and game-day essentials. Next to the energy bars and gum, you’ll find a better option in a bold, colorful bag that says exactly what it is: “It’s Candy, Dude.”
đź’¬ What Parents Are Saying
“My kid gets in the car after soccer and asks for Small Wins instead of chocolate milk or chips. It’s wild.” – West Michigan dad
“We found it at CVS and now it’s our after-practice go-to. It’s clean, not sticky, and actually tastes like candy.” – Boston mom
“No weird stuff on the label. And he loves the sour ones.” – St. Louis coach
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Parents aren’t just okay with it - they’re making it part of the routine. That’s the difference.
đź“Ť What to Look for at CVS
You’ll find Small Wins at the front of CVS stores nationwide, near the grab-and-go section. Look for the vibrant 50g bags in two flavor profiles:
- Classic Fruit - A fan-favorite mix of bright, juicy fruit flavors
- Sour Fruit - A tangy twist with just the right kick
Both are sugar-smart, made with better ingredients, and designed for real life — practice, play, road trips, and everything in between.
🎯 The Takeaway
From the court to CVS, Small Wins is redefining what candy can be - low in sugar, high in flavor, and trusted by parents. Whether it’s a reward after practice or just something better to grab on the go, this is candy that actually makes sense.
→ Pick up a bag at your local CVS. Celebrate the win - and make it sweet.
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